Synergy and Innovation in Printing Technology from Astragraphia to Support the Creative Industries

Surabaya, 22 July 2023 – The creative industry has become a driving force for global economic growth, with its ability to produce unique, innovative and attractive products and services for consumers. The creative industry's success in capturing the market is supported by a number of important factors that play a role in building reputation, attractiveness and significant economic impact. Among these main factors are innovation, branding, market understanding and of course, the vital role of graphic design. Astragraphia as a Digital Workspace and Graphic Communications Partner in Indonesia and has a lot of experience in the field of information technology and printing solutions. For this reason, Astragraphia plays a role in supporting creative economy businesses in Indonesia through printing technology and the solutions they offer. In connection with the holding of the Surabaya Printing Expo as well as the launch of the newest production scale printer machine, The New Revoria PressTM Series at Grand City Mall, Surabaya, Astragraphia held a talk show by presenting special speakers including:

1. Restog Krisna Kusuma - Expert Staff for Innovation at the Indonesian Ministry of Parekraf

2. Irawan A. Prasetyo - Senior Manager, Market Development & Communications GCS from FUJIFILM Business Innovation Asia Pacific

3. Adji Herdanto - Co-Founder of AKRONIM and selected designer for the 2023 ASEAN chairmanship logo

4. Agatha Wisnu Putra - Dept. Head Graphic Communication Services Product Marketing from PT Astra Graphia Tbk

The Role of Graphic Design in the Development of Creative Industries

Restog Krisna Kusuma - Expert Staff for Innovation at the Indonesian Ministry of Parekraf said that "Graphic design plays a crucial role in conveying messages and creating a strong visual identity for a brand or product. Some of his key roles include:

1. Brand Recognition

Graphic design helps create visual elements such as logos and brand identity that help brands differentiate themselves in the market.

2. Visual Communication

Graphic design helps communicate product or service messages, values, and information to consumers in a clear and attractive way.

3. User Experience

Graphic design helps create intuitive and attractive user interfaces, enhancing the user experience in digital products.

4. Promotion and Advertising

Graphic design is used in promotional campaigns, advertisements and marketing materials to attract attention and influence consumer behavior.