Astragraphia Presents "Afternoon Coffee" with Customers in Bone, South Sulawesi

Bone, July 23, 2025 – In an effort to strengthen customer relationships and expand market penetration in Eastern Indonesia, Astragraphia Makassar Branch held a “Ngopi Sore” (Afternoon Coffee) event at The Oasis Coffee – Novena Coffee and Food, Novetal Hotel Bone, Jalan Jenderal Ahmad Yani No. 25, Macanang, Bone, South Sulawesi. The event started at 3:30 PM WITA and was attended by various customers and business players from different sectors, including printing, photolab, MSMEs, and individuals interested in the printing industry.

Following its success in Makassar, the “Ngopi Sore” concept was brought to the Bone area. More than just a customer meet-up, the event served as an open space for interaction between customers and the Astragraphia team—especially the Business Consultants—to address business challenges related to document management efficiency and daily printing needs.

One of the event’s main highlights was a live demonstration of Fujifilm’s entry-level production printers. These machines were shown to illustrate how modern printing technology can meet the need for cost-efficient yet high-quality printing, ideal for micro, small, and medium-sized enterprises (MSMEs), as well as small-scale print shops looking to expand their services.

Participants were given the opportunity to try the printing process themselves using the demo units provided, while also receiving technical guidance from the Astragraphia team. This became a significant moment, considering that many business players in the region are still unfamiliar with the efficiency potential offered by today’s advanced printers.

More than just a product showcase, “Ngopi Sore” also featured one-on-one consultation sessions, allowing participants to have two-way discussions with Astragraphia’s Business Consultants. Many questions were raised about printing cost efficiency, machine maintenance, and independent printing strategies for retail businesses and photolabs.

Moreover, the event also created opportunities for local business networking. Participants enthusiastically exchanged experiences, got to know one another, and explored future business collaboration possibilities.

Astragraphia recognizes that entrepreneurs outside major cities like Bone face unique challenges—from limited access to the latest technology information to financial constraints in upgrading production equipment. Through programs like “Ngopi Sore,” Astragraphia aims to be more present, providing hands-on education and offering relevant and affordable solutions.

Some of the customer segments who attended and benefited from the event include:

• MSMEs looking to start printing promotional materials or product packaging in-house to reduce production costs.
• Photolab owners considering upgrading their printing equipment to deliver faster and sharper services.
• Printing business owners seeking to add production lines to meet increasingly diverse customer demands.

Astragraphia’s presence in Bone is part of the company’s long-term strategy to enhance services in Eastern Indonesia. By promoting cost-effective, practical, and affordable print solutions, Astragraphia strives to be a growth partner for every entrepreneur, wherever they are.

Through this initiative, Astragraphia also aims to demonstrate that relationship-based and hands-on educational approaches remain the cornerstone of building customer loyalty in the digital era.