Astragraphia Banjarmasin Branch Holds Open House to Introduce New Ideas in the Print World
Banjarmasin, 29 August 2023 - The creative industry in Indonesia has grown rapidly in recent years. This development cannot be separated from the role of technology, especially in the printing sector. Currently, document printing is not only used for promotions and branding but also for product packaging. Graphic industry players are required to continue to innovate and update their equipment to meet customer needs, especially micro, small, and medium enterprises (MSMEs). Indonesia has become a fertile field for creative industries. This development is heavily influenced by the role of technology in creating innovative designs and producing high-quality printed products. Currently, the trend of printing applications is no longer limited to paper but also involves a variety of unique materials such as plastic, cloth, and other materials, as well as creativity for promotional purposes and product packaging. In the digital era, media promotion and branding are increasingly dependent on high-quality printed documents. Brochures, posters, catalogs, and other merchandise are important elements in building a brand image. Therefore, businesspeople in the field of graphic art need to provide printing solutions that can produce products with high color acuity, precise details, and an attractive appearance.
One of the keys to success in the print industry is technology. Rapid developments in printing presses, design software, and other supporting tools have enabled the graphics industry to create more efficient and high-quality products. These technological updates also enable them to address the challenges of increasingly complex and diverse customer demands. Astragraphia, Indonesia’s Leading Graphic Communications partner, held an Open House for customers around the Banjarmasin, Palangkaraya and Sampit areas with the theme: "Creative Applications Create Productive MSMEs" Astragraphia is committed to presenting the latest printing solutions that can help graphic business players in this region increase the productivity and quality of their services. This event will introduce the latest printing technology, advanced design software, and various other innovations that can help MSME players in Banjarmasin and its surroundings.
This event was opened by Mr. Muhammad Iqbal as Branch Manager of PT Astra Graphia Tbk Banjarmasin Branch inviting around 70 customers and five (5) resource persons as UKM players who also took part in the 2023 Indonesian Creation Appreciation (AKI) activities. consisting of two (2) UKM from Banjarmasin, two (2) UKM from Palangkaraya, and one (1) UKM from Sampit. He said that "this open house activity is to connect all information on the packaging printing needs of MSME players with graphic arts business people. MSME players shared the positive influence of packaging and the obstacles they faced in getting packaging for their products in front of GA customers who attended this event. " As part of the rapidly growing creative industry in Indonesia, we understand how important packaging printing is in promoting products and building a strong Astragraphia and FUJIFILM Business Innovation brand image.
Business opportunities
In addition, in order to increase sales opportunities for GCS and Office machines in the Provinces of South Kalimantan and Central Kalimantan, the Apeos C3070 office printer machine and the ApeosPro C650 production scale printer machine was also displayed. We believe that the printing technology we offer has great potential to support your business’s growth. Through discussions, demonstrations, and direct interactions with our team, we hope you can see the added value we offer and how this can support the success of your business.
Collaboration and Exchange of Ideas
This event is also a perfect opportunity for collaboration and exchange of ideas. Not only showing printer machine showcases, Indana Ulfah Sitompul - Graphic Communications Business Development Designer - Graphic Communications Business Development Designer was also present, who explained about creative application trends for 2023. Indana share the presentation to discuss, share experiences, and pursue business opportunities together. Astragraphia believes that the collaboration between MSMEs and Graphic Arts players will create a strong synergy in developing this industry in the South Kalimantan and Central Kalimantan regions.
The hope is that with the growing creative industry in Indonesia and printing technology, Graphic Art businesspeople need to continue updating their printing technology to meet customer demand, especially MSME players who are increasingly relying on prints for promotion and branding. Through the Banjarmasin Astragraphia branch Open House, it is hoped that Graphic Arts business people in this region can initiate a new era in the printing world and become part of the larger growth of the creative industry in Indonesia.