This 3.5 Billion Digital Printing Machine Successfully Steal the Indonesian Market

In 2018, Fuji Xerox Iridesse Production Press successfully stole the digital printing machine sales market in Indonesia. In the midst of unstable global economic movements, the occurrence of trade wars between America and China, and the high value of the US dollar against the rupiah in the past year due to the Fed's interest rate increase, Fuji Xerox Iridesse continues to grow rapidly. Absolutely, this increases revenue for Xerox Global during 2018.

Picture (1) Revo Printing's Testimony Astragraphia document solution

From the editorial observations and various interviews with Indonesian digital printing players, the increasing sales rate of Fuji Xerox Iridesse was also influenced by the increase in entry-level digital printing to middle level who wanted a quality production press machine with relatively affordable prices and less operational costs that not burdensome. The increase in operating costs of some of its competitors' machines is an issue that affects the market situation. This is also suspected to be an important consideration for many digital printing players who dropped their choice on Fuji Xerox Iridesse. This success will likely continue throughout 2019.

Pcture (2) Revo Printing's testimony Astragraphia document solution

With a classy and premium physical appearance, but priced at under 5 billion rupiahs, Fuji Xerox Iridesse successfully attracts many retail players. Fuji Xerox is priced at around 3.5 billion rupiahs.

Pcture (3) Revo Printing's testimony Astragraphia document solution

For instance, Edy Subagiyo (REVO Printshop owner) recently installed Fuji Xerox Iridesse as his production press machine at his new branch location in Fatmawati, South Jakarta.

Likewise, at the beginning of February 2019, Agustinus Tjandra (owner of Document Plus digital printing, Grogol) also installed that production press machine that capable to print 6 colors.

Picture (4) Revo Printing's testimony Astragraphia document solution

What makes Fuji Xerox Iridesse Production Press popular?

In addition to the reasons above, the print capabilities of the Fuji Xerox Iridesse Production Press itself also become a major consideration. This machine is Fuji Xerox's first 6-color machine with industrial capabilities. Fuji Xerox Iridesse is designed to increase the chances of digital printing to reach a new stage. High-quality printing, capable of producing richer colors including highly reflective metallic colors increases the value to all of the products in the printing business.

  • For Printing, color is the main thing.

For printers, there is nothing more important thing than the ability to print colors that are in accordance with what the end-user wants, especially if there is added value that can be offered. In addition to the standard CMYK colors, Fuji Xerox Iridesse can offer glamorous colors on the printouts. Gold and Silver colors.

This machine can load a maximum of two special ink stations (Specialty Dry Ink). Special ink choices, namely Gold, Silver, White and Clear (clear /transparent). The machine can print several special colors such as gold and silver in one pass.

Picture (5) Revo Printing's testimony Astragraphia document solution

•    High Definition (HD) Factor EA Dry Ink.

Not only special colors, but the key to the print quality of the Fuji Xerox Iridesse Production Press lies in the dry ink technology itself. This is the Nano Technology of EA toner particles, 20% smaller than the standard EA, the smallest dry ink in the world, making printouts look so detailed.

- Increases smoothness like skin tones and shadow details.

- Detailed fine, until it remains clearly visible in the 6pt font size.

- Gold and Silver colors are brighter.

Picture (6) Revo Printing's testimony Astragraphia document solution

•    After Sales Astragraphia Service.

It's no secret anymore that many digital printing players claim that Astragraphia has a very good after-sales service.  This is also what Agustinus Tjandra said when he asked by the editor regarding his choice of the Fuji Xerox Iridesse Production Press. "I want to try the legendary after sales," Agustinus said.