Astragraphia has Excellent After-Sales Service System
In this edition the editorial conducted an interview with one of the loyal customers of Print Graphic Magazine, namely Mr. Joko Purwono, owner of Ideadigi Media Pratama printing, Sidoarjo. Joko Purwono himself was born in Lamongan, March 25, 1975, the father of two children, telling how he can plunge into the print world of printing after college.
Can you tell me the background of your printing business?
This business we pioneered in mid-2007 with capitalize the outdoor machine 1 unit. Due to capital limitations, we are trying to maximize the existing machines. Gradually, the digital printing market is getting bigger, while there are still a few digital printing players in Sidoarjo area then, we decided to expand market share to indoor print by adding ecosolvent machine. In our opinion it fits perfectly with the character of our consumers who do a lot of indoor work, the demand is almost equal to outdoor.
In 2010, many big digital printing players came into our area, so the competition got harder. Competitors offer a complete service. Outdoor, indoor and printed A3 + paper. At that time we were just as spectators for the A3 + print sector, because again, the limitations of capital. Beginning in 2014 we are trying to enliven the A3 + market by installing the Fuji Xerox C75 engine and for the B / W machine using Fuji Xerox DocuCentre II 5010. Although it is a bit late, we have to take the opportunity to enter the A3 + print market.
We are greatly helped by the growth of SMEs in our area so that the A3 + market is getting crowded, even with the consequences of reduced profit margins. With the increasing volume of incoming prints exceeding our engine capacity, so at the beginning of 2017 we added a family of A3 + machines by installing the Fuji Xerox C800i engine. In the same year we also added family members to B / W machine with Fuji Xerox D125.
Sidoarjo as one of main city and supported by distance which is not too far with Surabaya, then the printing business condition. Price must be competitive, service must be fast and quality must be good. So the entrepreneurs of digital printing should always update on the latest machine technology, and quality.
Future Prospects and Market Opportunities?
As an industrial and main city of Surabaya, Sidoarjo is growing rapidly and has good prospects for digital printing business. Begin the construction of many apartments and business centers that require partners to produce reliable promotional materials in terms of quality and timeliness of production.
City development and public awareness to entrepreneurship impact on the mushrooming of SMEs who are always creative to market their products. Here is a challenge for digital printing players to always innovate and maintain the quality of products and services.
Looks like you are being fanatical of Fuji Xerox. What is your reason for choosing Fuji Xerox C800i printing machine?
From the technical side, Fuji Xerox has a brand that is strong enough in terms of engine endurance and print quality results. I chose the C800i because it has a heavy duty machine character so that time is required to complete a lot of work with a short time and stability results, this machine is still reliable.
In terms of after sales, Astragraphia has a pretty good system so that service in one day service and the availability of parts can be relied upon.
In terms of price, it is quite expensive compared with the brand competitors and production costs (click charge) is also more expensive than competitors. But over all, for me not a problem because it is covered with service as well as the quality of the engine and results.
In addition to Fuji Xerox, can be described other printing machines and finishing machines that have been owned?
Taimes T8 Km1024, Flora KM 512i (Outdoor), Textile Machine Direct Print Taimes TX 1800 KM512i (Textile),
Roland VS 640, Epson Surecolor S60670 (Ecosolven), and for our Finishing, Mohr Polar Paper Cutting Machine, 35cm Heat Lamination (3 Units), Binding Machines, Spiral Machines,Trimer RS, manual cold laminate, hot & cold automatic lamination machine Fayon 1.6.
Ideadigi Media Pratama
Ruko Graha Anggrek Mas Regency A38, Jl. Raya Pagerwojo, Ds. Pagerwojo, Kec. Buduran, Kab. Sidoarjo