Astragraphia started its journey in 1971 as a Xerox Division of PT Astra International engaging in the exclusive marketing and after sales services of Xerox photocopy machines throughout Indonesia. In line with the rapid business growth, in 1976 the Xerox Division separated itself from PT Astra International and became an independent company, PT Astra Graphia.
In the framework of building a solid platform for its business development, in 1989 Astragraphia became a public company by listing its shares on the Jakarta Stock Exchange and Surabaya Stock Exchange. Until 31 December 2005 the amount of Astragraphia shares totaled 1.348.780.500 shares with the following composition:
Currently, entering its 30th year as an independent company, Astragraphia focuses on the Document Solution business with Fuji Xerox Co. Ltd., as its main principal, a global expert document company with head office in Japan. The Document Solution business does not only comprise the photocopy machine business, but has meanwhile transformed alongside the rapid growth of the IT development to emerge as an IT-Based Document Solution provider. Its function scope expanded too, starting with document input (creating, scanning, merging, editing), document management (sharing, archiving, distributing, routing) to document output (printing, faxing, copying, e-mailing, web viewing) with various configurations.
Astragraphia has divided Document Solution into four main business areas, namely: Office System Business, Production System Business, Printer Channel Business, and Service Business. The division of those businesses is based on the type of hardware and services offered.
Astragraphia underlines providing enhanced values to customers instead of just selling hardware. This fact is supported by developing the Valued Services and Solutions (VSS) method in 2004, which is a work efficiency and effectiveness enhancing oriented marketing approach for the customers. The VSS method starts with an assessment process prior to establishing the document management design for a company. When it has been approved by the customer it is followed by the implementation stage or installation of the solution, followed by an evaluation whether the system is appropriate and achieves productivity expected, and finally the improvement stage if any is required.
Astragraphia continues to strive to provide unsurpassed service quality to its customers by expanding its scope throughout Indonesia and other neighboring regions, such as Timor Leste.
Up to the end of 2005, Astragraphia managed 19 branch offices and 53 service points spread throughout the country. In addition to its own distribution network, Astragraphia also conducts sales and provides services through dealers and resellers who are strategically spread all over Indonesia.
To strengthen Astragraphia's position in the promising IT market in Indonesia, penetration is conducted through PT SCS Astragraphia Technologies (SAT), a joint venture company established in 2004; with 49% shares owned by Astragraphia and 51% shares owned by Singapore Computer System Limited (SCS). Fortified by its competence and experience over almost 23 years in the IT business (previously through the IT Solution Business unit), SAT has emerged as one of the top three companies in the field of integrated IT Solution Business in Indonesia. In fact, presently SAT possesses the platform to access international markets already penetrated by SCS regionally.
